Author Archives: Kim

Blogging, is it worth it?

Blogging is defined as a frequent, chronological publication of personal thoughts and Web links by marketingterms.com, dictionary.com defines it as “a website containing the writer’s or group of writers’ own experiences, observations, opinions, etc., and often having images and links to … Continue reading

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Facebook, are you utilizing it?

Much like the introduction of Google in the late 1990’s, Facebook has taken the world by storm. With over 500 million users and more than 70 site translations it is statistically one the most widely used programs around the world. It … Continue reading

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Are You Tracking Effectively?

Tracking your Social Media Marketing efforts is something that is often overlooked by the vast majority of businesses taking this avenue. With only 16% of companies actually measuring their return on investments I find myself asking “why are these people … Continue reading

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Sustainability at it’s finest!

With such a strong focus on global warming and the environment in society many hotels are putting are putting in a great deal of effort to work on their conservation initiatives. You will often see cards in the washrooms to reuse … Continue reading

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Exceptional Social Networking

Many hospitality and travel companies have jumped on the Social networking bandwagon there is no question about it, however, there is a question as to whether or not they are doing it well. I think that the fair share of … Continue reading

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Video Engagement

I recently read an article that detailed 26 different ways to engage your customer using video. Why is it that people enjoy videos so much, whether it be a YouTube video, a documentary or even a newscast people are now looking to this … Continue reading

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Top Ten Unique Social Media Efforts

Many business within the hospitality industry have done something extraordinary to make their mark on the growing social media world. I have put together, in no particular order, what I feel is a list of the top ten unique social media … Continue reading

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