I recently read an article that detailed 26 different ways to engage your customer using video. Why is it that people enjoy videos so much, whether it be a YouTube video, a documentary or even a newscast people are now looking to this form of social media as an outlet for new information. I personally believe it is the entertainment factor as well as tangibility for travellers. From a hotel standpoint, people are often purchasing rooms without knowing what it is really like to be inside them. They want to know what the experience is like before they buy the product. It is one thing to look at images but videos can prove to be much more effective in closing a sale. Check out my video below for more information about the effectiveness of social media videos for the hospitality market.
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